Start with the booth
For a show like Austin Build Expo, the first job is making the booth easy to understand from the aisle. People should be able to see who you are, what you do, and why they should stop without having to study the space.
That usually means starting with the larger visual pieces first, then filling in the smaller printed materials around them.
- Booth backdrops and fabric displays
- SEG graphics and display panels
- Retractable banners and standing signs
- Table covers and table runners
- Foam board, gatorfoam, PVC, or other rigid signs
Print pieces that help conversations
Once the booth is covered, the next step is deciding what people should take with them. The best handouts are usually simple, direct, and tied to a real next step.
- Capability sheets and service flyers
- Brochures and product sheets
- Business cards and appointment cards
- Postcards and follow up pieces
- QR code signs for lead capture
- Carbonless forms, estimate forms, and order forms
You do not need to print everything. You need the pieces that make it easier for a visitor to remember you and contact you after the show.
What to handle first
If time is short, Brandon can help you separate the must have items from the nice to have items. Large booth graphics, banners, table covers, and anything involving hardware should usually be handled first.
Smaller pieces like flyers, cards, and forms can often move faster when files are ready, but they still need clean artwork, clear quantities, and a realistic deadline.
Before you send files
For event work, file issues can cost time. Low resolution logos, missing bleed, wrong sizes, and unclear quantities can slow down production when the show date is close.
If you send the files early, Brandon can help flag problems before they become bigger issues. Sometimes the best outcome is simple: everything is good to go.
What to send Brandon
To get a faster answer, send the event name, deadline, booth size, item list, sizes, quantities, and any artwork you already have. If you do not know exactly what you need yet, send the basics and Brandon can help narrow it down.
- Show date and pickup or delivery timing
- Booth size and display needs
- Finished sizes if you already know them
- Quantities for each item
- Logo files, artwork files, or rough content
Talk to Brandon before Austin Build Expo
If you are getting ready for Austin Build Expo at Palmer Events Center, Brandon can help you organize the print pieces, check the files, and choose the right production path. That keeps the project moving and helps you show up prepared.